“This was a step away from the traditional for us. Considering a recognised franchise for Imperial College was a first. Our approach was deliberate and inclusive, engaging our student population to ask what they truly wanted. Among hundreds of nominees, KOKORO emerged as the clear choice, providing authentic and freshly prepared Asian cuisine.
With KOKORO as the preferred option, we partnered with Taste Catering, a newly formed entity led by a trusted group of individuals we knew would deliver. From concept design through implementation to the successful launch in September 2023, Taste has proven themselves to be a true partner in every sense.
As our agent, they allow us significant control over menus and tariffs while reassuring us with their unwavering commitment to food hygiene, Health and Safety, earning EHO 5-star ratings in both outlets. Their efficiency, quality, and dedication have been unparalleled, and we wouldn’t hesitate to recommend them to fellow institutions. It’s freshly prepared, great-tasting food that resonates with both students and staff alike.”
Anthony Shepherd | Director of Hospitality Imperial College London
IMPERIAL COLLEGE KOKORO FRANCHISE IMPLEMENTATION
The collaboration between Taste Catering and Imperial College showcases the value of a franchise model within the higher education sector. By combining Taste Catering’s operational strengths with Kokoro’s brand appeal, the partnership delivered a food solution that resonated with students and staff alike. The partnership increased footfall, revenue and laid the groundwork for future catering opportunities, setting a new standard for franchise collaborations on college campuses.
IMPERIAL COLLEGE WHITE CITY CAMPUS
Taste Catering’s innovative response to the space limitations at White City resulted in a mutually beneficial partnership with Imperial College. The introduction of a trailer-style food truck has maintained Kokoro’s high-quality service while delivering financial gains for the college through a profit-sharing model. This case illustrates how creative, flexible solutions can successfully expand food service operations in challenging environments.
IMPERIAL COLLEGE DELIVERING SPECIFIC HOSPITALITY SOLUTIONS FOR HIGHER EDUCATION SECTOR
By prioritising freshness, quality and customer satisfaction, we have become the go to catering provider for the fresh sushi and college’s hospitality events.
“The dinner was so well organised and everyone really enjoyed it. We will recommend this to our colleagues and we will no doubt be in touch again in the future. Please do pass on our thanks to Chin and his team. They were great!“
“from planning to delivery was seamless and extremely professional. The lunch offer during the Festival is a very important aspect for those involved, as everyone is providing their time for free and working long days. To have a hot, tasty and filling meal during their shift is a great boost of morale and it also shows how much we value those who give their time. I would highly recommend working with this team – I will be doing it again.“
“Partnering with a recognised franchise was a first for Imperial College, and KOKORO stood out as the clear student favourite. We engaged Taste Catering — a trusted, newly formed team — to bring the concept to life.
Since launching in September 2023, Taste has proven to be a reliable partner, delivering high standards in food quality, hygiene, and safety, including 5-star EHO ratings. Their commitment, efficiency, and flexibility have made the outlet a hit with both students and staff. We would gladly recommend them to other institutions.“
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